#automotive marketing

Is “driver engagement” just an excuse automakers use to avoid fixing a boring interior?

Are pickup truck owners just paying for a rugged image they never use?

Does 'driving pleasure' actually matter to most people, or is it just a buzzword for car snobs?

Does a car’s heritage matter more than real-world lap times, or are badges just marketing for nostalgia?

Is Toyota’s reliability actually overrated, or is it just great marketing that everyone has bought into?