#customer retention

Has good UX ever convinced you to stick with a clunky piece of software?

Are email newsletters dead for e-commerce, or are they still the secret weapon no one talks about?

Are “brand loyalty” and “sunk cost fallacy” actually the same thing in e-commerce?

Is the obsession with “viral” ruining real e-commerce strategy for good?

Is brand loyalty earned through innovation, or just clever advertising and hype?

Should you stop caring about “brand loyalty” and focus entirely on winning the first-time buyer?