#film look

Is 'film look' just a marketing gimmick used to sell overpriced vintage gear to hipsters?

Is "film look" a real aesthetic or an expensive excuse for technical flaws?

Does the "film look" only impress people who never had to shoot or pay for actual film?

Is the “film look” just a filter for people who can’t tell good lighting from bad?

Is the "film look" actually better, or just nostalgia for imperfection?